‘photos every day’
this is a spot by tbwa/chiat/day for apple, called ‘photos every day’. the craft is fantastic, and there’s some subtle, unusual attention to detail in it.
let’s take a look at the sound mix. here’s a waveform of the spot:
Those at the top of their craft are often express their mastery in really subtle ways - sweating the details to a resolution beyond most people’s ability to see. (This ad is a pretty nice piece of work from Chiat\Day, who have often produced notable ads.) And there’s delightful surprise when you stumble upon and reveal some clever aspect you hadn’t noticed before. One day I hope to elevate a skill to such a level.Source: zablotny